Nightly Scalp Serum
WINDOW LATCH · $42.00 · edited 9/6/2026
WINDOW LATCH is Real Influencer’s demo brand, a fictional product we stock so you can try the factory. Any ad you make with it is yours to keep.
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The catalog picture — it does not change.
What it is
It's physical
A leave-in scalp serum in a glass dropper bottle, applied along the parting at night. Water-light amber liquid in a caprylic/capric triglyceride and squalane base, fragrance-free and dye-free, with the full ingredient list printed on the bottle.
What ads can say
- Glass dropper with a rounded tip and a 1 ml fill mark on the stem, sized for placing liquid along a parting
- Base of caprylic/capric triglyceride and squalane, with 4% niacinamide, panthenol, willowherb (Epilobium) extract, and 0.5% salicylic acid
- Fragrance-free and dye-free; the amber tone comes from the sunflower seed oil and tocopherol in the base, not from added colorant
- Directions on the bottle: at night, part hair and apply about 1 ml (one dropper to the fill mark) along the parting
- 50 ml frosted glass bottle with an anodized aluminum cap; full INCI list, batch code, and 12M period-after-opening symbol printed on the label
- A leave-in scalp serum in a glass dropper bottle, applied along the parting at night. Water-light amber liquid in a caprylic/capric triglyceride and squalane base, fragrance-free and dye-free, with the full ingredient list printed on the bottle. Glass dropper with a rounded tip and a 1 ml fill mark on the stem, sized for placing liquid along a parting Base of caprylic/capric triglyceride and squalane, with 4% niacinamide, panthenol, willowherb (Epilobium) extract, and 0.5% salicylic acid Fragrance-free and dye-free; the amber tone comes from the sunflower seed oil and tocopherol in the base, not from added colorant Directions on the bottle: at night, part hair and apply about 1 ml (one dropper to the fill mark) along the parting 50 ml frosted glass bottle with an anodized aluminum cap; full INCI list, batch code, and 12M period-after-opening symbol printed on the label
How it's used
Part the hair and apply about 1 ml of the serum from the dropper along the parting.
Who it's for
Women roughly 28-45 with a considered haircare and skincare routine who already buy shampoos, masks, and face serums and are adding a scalp step at night. They read ingredient lists and percentages, avoid fragrance and added dye, and prefer a product that states plainly what is in it and how much to use rather than what it will do for them.
Starter angles
Optional ways in. Pick one and the ad argues it; leave them and the plan finds its own argument in the facts above.
Kinds of ad that suit it
How it should sound
Reads like the ingredient list it prints. States composition, dimension, and the printed direction. Never sells an outcome.