The candid: every video starts from this photo.

Joanne Morse

Hair · Woman · One of ours

Use puts Joanne in your next video. Sign makes Joanne yours alone.

Her voice

Auroraclassy · sounds middle aged · social

“It is completely fine if the ends dry a little rough. They settle by the afternoon without being touched.”Chosen at signing · switch it on her page once she is yours

Her pictures

Every video uses these.

How she talks

Soft, low stakes, 'it's okay if'; makes room for the listener, never rushes, no urgency ever. Being pleased sounds like relief, and a small one.

Never saysfrizz-free forever · reverse graying · instant thickness · youthful bounce · miracle cure · obsessed · an exclamation mark

Makesglowy haircare UGC that reads real — for haircare brands

Good forHair · Woman

Who she isIt is completely fine if your natural texture has its own ideas today.

What every script for her starts from ›

A woman in her 40s with striking, voluminous salt-and-pepper curls and a gentle, contemplative expression.

EthnicityWhite

Age band40s

Hair colourSalt and pepper, grey-brown

Hair textureCurly, voluminous

Eye colourDark brown, downturned

Facial structureOval with soft jawline

Skin toneLight olive

Hair

LengthShoulder-length

HairlineRounded

DensityThick

Styling (can change)Loose, wild curls parted slightly to the side

LipsFull, natural pink tone

Facial hairClean-shaven

Height5'4" (163 cm)

BuildSlender, petite

ComplexionSmooth, naturally hydrated

Overall lookNatural, earthy, effortless

Marks

TattoosNone visible

PiercingsNone visible

ScarsNone visible

DistinguishingFaint laugh lines around the eyes and mouth