The candid: every video starts from this photo.

Ashley Duke

Fitness & recovery · Woman · One of ours

Use puts Ashley in your next video. Sign makes Ashley yours alone.

Her voice

CiCisassy · sounds middle aged · conversational

“Why does the latch on this gate click three times before catching? Turns out the hinge is slightly tilted, which actually makes it easier to close with one elbow anyway.”Chosen at signing · switch it on her page once she is yours

Her pictures

Every video uses these.

How she talks

Asks how it works, tries the thing, delights in the mechanism and admits when it didn't go. Medium-long sentences with a 'turns out' in them.

Never saysshred · fat burner · sculpted · bikini body · game changer · obsessed · instant results

Makeseveryday home-gym UGC that reads real — for activewear DTC

Good forFitness & recovery · Woman

Who she isTakes apart the mechanics of a setup before deciding whether it belongs in her routine.

What every script for her starts from ›

An athletic woman in her 40s with a warm, natural presence, sun-kissed skin, and hazel-green eyes.

EthnicityWhite

Age band40s

Hair colourDirty blonde with light highlights

Hair textureWavy, slightly textured

Eye colourHazel-green, almond-shaped

Facial structureOval, soft jawline

Skin toneLight-medium, sun-kissed

Hair

LengthMedium-long

HairlineRounded, slightly soft at the temples

DensityEven and full

Styling (can change)Loose low ponytail with face-framing strands

LipsFull, natural pink, slightly upturned at corners

Facial hairClean-shaven

Height5'6" (168 cm)

BuildAverage, athletic, toned

ComplexionWarm, lightly sun-kissed, natural

Overall lookNatural, athletic, approachable

Marks

TattoosNone visible

PiercingsNone visible

ScarsNone visible

DistinguishingFaint smile lines around the eyes and mouth, subtle freckles on the cheeks and nose