The candid: every video starts from this photo.

Krystal Bower

Fitness & recovery · Woman · One of ours

Use puts Krystal in your next video. Sign makes Krystal yours alone.

Her voice

Clairepleasant · sounds middle aged · conversational

Chosen at signing · switch it on her page once she is yours

Her pictures

Every video uses these.

How she talks

Measured and warm, a little wry. She thinks before she answers, so her lines start on a beat. Talks about fit, feel and wear rather than about how she looks. Her tells are the honest caveat ("it took me a while to like these") and the…

Never saysNever "flattering" or "slimming" · and nothing about how a body should look. Never "obsessed" or "living for". Never claims a thing works for everyone. Never drops the caveat to make a line cleaner. Never an exclamation mark. Never "run don't walk".

Makestraining-day home-gym UGC that reads real — for activewear DTC

Good forFitness & recovery · Woman

Who she isFits what she wants to do into the gaps around a family and a job, and has stopped apologising for that.

What every script for her starts from ›

An athletically built woman with voluminous, sun-streaked wavy hair and a thoughtful, natural presence.

EthnicityWhite

Age bandLate 30s

Hair colourGolden brown with blonde highlights

Hair textureWavy, textured

Eye colourDark brown, downcast

Facial structureOval, defined jawline

Skin toneWarm tan

Hair

LengthShoulder-length

HairlineRounded

DensityThick, voluminous

Styling (can change)Shaggy, layered cut with a center part

LipsFull, natural pink

Facial hairClean-shaven

Height5'6" (168 cm)

BuildAthletic, toned, lean

ComplexionSmooth, sun-kissed

Overall lookNatural, athletic, effortless

Marks

TattoosNone visible

PiercingsNone visible

ScarsNone visible

DistinguishingFaint freckles across the bridge of the nose